Advertisement, print or online versions, are used by companies to promote new developments in their businesses. These developments may be launching new products or services, schemes, discounts, coupons, free offers, etc. Ads are thus a means of making your target audience familiar with your business. But a cleverly designed advertisement also aims at enhancing your business brand image. Here are some suggestions that you can follow to create advertisements for business promotion.
Short and simple design
Since people are busy with their daily chores of life, they do not have time to force themselves into reading your advertisement. Therefore, advertisement design should be simple with simple design elements of colors, text, space, etc. The audience should get your business message immediately at first glance of your advertisement.
Keep message short
Your business message to the readers should be interesting, catchy and short. Coin a slogan that depicts the purpose of your ad and places it at the top or middle of the ad for its instant visibility and reading. If you have many points to make, highlight them in bold letters. A simple message with few catchy words is a way to make your advertisement memorable.
Do not cram your body text
Never make the mistake of cramming text in your advertisement body. Do not try to include every information in the advertisement design. If you do so, you will end up building larger paragraphs and lots of headings, which will appear like a book to the audience. Instead, break your text into small parts of two to three lines. The Even better option will be to present your business information in bullet form for easy reading and grasping of silent features of your products or services.
Link to a landing page
If your advertisement design is displayed online, then ensure that the visitors reach the desired page when they click on your ad. So, create a dedicated landing page that can explain your message in detail. Your landing page should also help the audience to take the action you asked them to in the advertisement. For instance, if you offer them discounts, the landing page should be the one offering the discounts. If your call to action is about making the purchase, then the landing page should simplify the buying process.If the purpose of your advertisement design is to create an impressive brand image, the landing page must be providing more information about your business. Most of the advertisements have landing page links about special promotional codes and printable coupons or contacting a brand on social networking sites.